THE NEW ICONS

Client: Simply  Be

Commissioned by the pioneering retailer of plus sized fashion, and in celebration of its 20th anniversary:  Simply Be asked us to lead the strategic and creative execution of a campaign and our response was to launch The New Icons.  

 

A maximalist campaign delivered powerfully across TV, VOD, OOH, Press, Digital and Social to challenge conventions, represent size 16+ women in an aspirational way making plus size obsolete, and call out the New Icons, ir(respect)ive of the curve.