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Client: JD Williams

Taking the lead of the Brand, Creative and Agency Teams for this much loved on line retailer: Our brief was to create and deliver a strategic campaign celebrating the magic of the ‘Midster’, to champion the fashion conscious 45 - 60 year old and give ‘Her’ a voice which starts with …  I AM.  


The campaign showcased an honest celebration of womanly confidence with look good, feel good fashion placing ‘Her’ at the centre of life with empowering, empathetic and energetic creative across press, TV, OOH, social and online. 


Seasonal execution throughout the year.

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