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Client: JD Williams

This was an exciting opportunity to lead and direct the in-house brand and creative teams in an all agency approach to build on the success of I AM!


The evolved campaign mission was to get the nations over 45 year old women feeling comfortable accepting compliments with an intention to provide a more personable, honest and uplifting approach to dressing well. We started conversations with a compliment, turning rejection into liberation, reminding women that its good to feel visible, valued and to instil a sense of pride, championing different shapes and sizes.


Seasonal execution across Autumn Winter 2019.

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