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Client: ELLE Tights

Elle UK is a leading specialist in hosiery and initimates - bringing innovation and fit expertise into a somewhat saturated market. 

Working directly with the founder, our brief was to explore the heritage of the brand,  re-brand its logo - making it inclusive for everyone, sharpen and style the tone of the brand’s photographic style, bring in actress  and body positive advocate Hayley Hasselhoff as ambassador and  breath new life into the web site re-designing and re-developing it to provide a more feminine and modern experience. 

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