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We were delighted to be brought in to work on the revamp of this global campaign for the Arcadia Group. We were tasked with taking a long standing but slow moving commercial event and add polish, gravitas, character and create a story to hold it all together. The outcome was an upwards movement in digital sales growth, an increase in brand awareness and consistent newness for future campaign. The campaign was delivered across digital, social, print, instore and tv.

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