Two highly successful stylists from different sides of the fashion industry came together with the concept of a brand new store selling pre-loved and vintage clothing. When they approached us, they had the product, the attitude and the willingness to do something different. It was our absolute pleasure to take the branding, strategy, and visual direction of this trail blazing brand forward. The result is our eclectic and powerful visual representation of the confidence they hold for their brand. With increased global visibility and a strong message of individuality and passion for changing people's attitude towards pre-loved clothes.